How we verify a price
Every figure on this site is read on the clinic's own live pages and stamped with the date it was read. This is the procedure, and it is public because it is the only thing here a competitor can't copy.
Each step below exists because skipping it produced a wrong answer at least once on a sister site. They are in order — a step is not skipped because the answer seems obvious.
1. Confirm the domain is theirs
A near-identical domain can belong to a completely different company, or be a parked page. Before anything else: does the domain have a history showing this brand and a price, does the clinic's own footer name a legal entity, and is it the host our own links resolve to?
2. Exhaust the site's own paths
Navigation links first, then /pricing, /plans, /cost, /membership, then the sitemap. Follow the site's own funnel — "Get Started", "See Pricing" — rather than guessed routes, because the real pricing page can sit behind a redirect that a simple fetch never sees.
3. Check subdomains and third-party portals
The price catalogue may not be on the main domain at all. An exhaustive search of the wrong host returns exactly the same result as the price not existing.
4. Click every tab and selector
A product page split into tabs opens on one of them. If the default tab isn't the weight-loss one, the check sees a page that loaded correctly and does show prices — for a different product. Two readings of the same unclicked default are one reading, not two.
5. Accept the consent banner first
A page can hide everything until cookies are accepted. An automated read that doesn't click Accept sees only the banner and reports, correctly by its own logic, that the page has no prices. That is our failure, not the clinic's, and it isn't scored as though it were theirs.
6. Compare the client payload against the server response
A discount banner can appear only once JavaScript runs. A figure present in the rendered page but absent from the raw response is a real difference, and it decides whether an advertised price is the one a stranger actually sees.
7. Name the product the number belongs to
This is the most dangerous failure because it looks like success: a plausible figure, from the right domain, on the right page, in the right format. Before a price is recorded we confirm which product it belongs to and which commitment tier it sits on — a cheaper neighbouring product, or a dose the patient will move off, is not the price.
What we record, and what we refuse to
- A price we can name. If we can't say which product and which tier a number belongs to, it doesn't go in.
- The date it was read. A price without a date is a claim about the present that nobody can check.
- Our arithmetic, marked as ours. Where a monthly figure is derived from a multi-month total, the published figure and the division are both recorded, so the number the clinic actually prints stays visible.
- Never a price from a campaign-only page presented as the public one. If a discounted landing page shows less than the clinic's public page, the public figure is the one that gets scored.
When we can't verify
We say so, and we say which of the steps above failed. “We couldn't read this page” and “this clinic hides its price” are different findings, and only the second one is a mark against the clinic. Conflating them would punish a clinic for our own blocked request.
The rubric that turns these readings into a number is on how we score.